Are you ready for the dog days of summer?
For some, the summer means lying around the pool with unlimited lemonade and an umbrella overhead with a convenient misting system. For others, it’s business as usual! If your concerned about how the summer is going to impact your business, plan ahead and make the summer your best quarter yet!
Many business owners run their businesses the same way all four seasons. They set up a marketing plan with the goal of promoting their services or products without any thought to the changes that occur throughout the year. It’s important to realize that business is different in the summer and recognize how this should affect your marketing efforts and will impact your bottom line.
Typically, one would think of clothing retailers and travel-centered businesses as examples of businesses that would be most affected by the seasonal changes that summer brings. A few others come to mind as well, like rental property, or even children’s dance studios (most do not provide dance class during the summer because of summer travel).
But it is important that other businesses recognize that beautiful weather and time off from school can impact more than the typical businesses you often think of.
Take the time to brainstorm how your business may be impacted by the following:
- Increased time available for children and teens
- Increased demand on a parent’s time (possibly)
- Hot whether equals less casual attire (at home and in the office)
- Increased level of boredom for children at home while parents are working
- Decreased funds due to having to entertain and feed kids all day, every day
- Decreased local socializing and purchases due to family vacations and travel out of town or out of state
- More or less outings to restaurants due to kids being out-of-school
The above list are just some examples that may affect your community during the summer months. On the other hand, your locale may see an opposite affect. For example, if you live in a vacation destination, you may have increase in traffic. Additionally, explore other changes (not just around family and children) that may affect your business.
Some people increase the amount of reading they do during the summer months. Others hire landscapers to free up time while DIYers may take on yard work to be outside more.
Evaluate changes in the market that could impact your business in the summer, and plan ways to reduce any negative impact they may have on your business.
Possible solutions to making the summer a great experience for you, your family, and your business include:
- Using time-saving technology to schedule obligations in advance
- Incorporate children into your daily business routine
- Create a different marketing strategy or campaign for your business to utilize positive changes the season brings
- Plan ahead to occupy children while you take care of your business responsibilities
- Include rest and relaxation into your summer quarter and you would feel like you missed out
Feel good about the plan you’ve created to enjoy and make money during the summer. Look forward and do the same for the Fall! You’ll feel more prepared for the months ahead and reduce any negative affects the next season brings with it.