Conscientious businesses are also referred to as conscious business or conscious capitalism. They are businesses that choose to follow a business strategy that includes corporate social responsibility. Conscientious businesses approach day-to-day operations with an underlying awareness of purpose. This purpose is value-based and shines through from an organizations mission to its overall impact on the community.
Conscientious business is not just about profits, but an ongoing process of building relationships with other organizations as well as creating a better community. Some conscious businesses even express their efforts in reducing the impact their products and services have on the local environment and planet as a whole.
The unique component of conscientious business is that sometimes the fundamental principle of profitability, one of the most important aspects of for-profit businesses, conflicts with one’s interest in helping others or the overall social good.
On a global level, conscientious business can include working with environmentally-friendly distributors to creating sustainable product packaging. Overall, a conscious business is seeking to minimize its environmental impact on the planet.
A more local approach to conscious business would be to promote your positive impact on the people, businesses, and the community in which you live. Investing your time and energy in your community results in better local environment from a socio-economic standpoint, as well as, build relationships and promote purpose. Improving your community can include such things as working to improve parks and recreation programs for the summer, or striving to reduce hunger among your neighbors.
The great thing about conscientious business is that the efforts of the few have an exponential impact of the community at large. What can you do to make an impact on your community?