Once again, we are revisiting brainstorming to create the winning business name for you and your organization. After doing this exercise, you will probably be able to look around your community and determine which entities took the time to really think out their business name.
Today, branding is the hot topic. The concept is to create a marketing strategy and name for your business that encompasses you, your products, and/or services. For example, when you see Bubba’s Garage you don’t envision an engineering firm. Another example is Tammy’s Cleaning. This is not a typical name for a business that is vying for million dollar government contracts. It’s not that you won’t be successful if you don’t take the time to choose the perfect name, but as you will see, working with a business name that stands out and portrays the image you want it to makes marketing, advertising, and sales go a lot smoother.
Here, we have provided an example brainstorming worksheet for a residential cleaning company. At the bottom of the article, we have provided a template you can print off and use. Again, this is an important process and may take more than a minute.
After you think you have the name you want, you may want to take a moment and envision how that name will look on signs, business cards, and other marketing material.