4 Tips for Using Social Media Efficiently
- Do your Social Media on the weekend- schedule a majority of your social media activities in advance leaving actual interaction with others to an hour a day.
- Outsource basics- I feel social media requires some amount of personal interaction to be genuine. If you feel you can’t keep your daily usage to a minimum, think about outsourcing basic posts and focus your energy on communicating with specific individuals.
- Set up an editorial calendar- Just like writers and bloggers, create a social media calendar to keep you focused and effective. Make a list of topics you want to talk about or communicate to others on your social media platforms with a consistent message. This is a great way to make sure you are getting your message across and keeping yourself from combing every corner of the Internet.
- Know what you are going to say before you turn on the computer. In addition to Tip #3, gather four or five various types of basic post layouts that work well for you and your business. Some businesses do well with profiles, interviews, lists, or product reviews. Combine this strategy with your editorial calendar and you will never draw a blank on what to focus on tomorrow. For example, if your business provides products incorporate a list of bestsellers, profile the designer, publish a pic of the products in action or how they look together.